Consumer & Categories
How Long Can New Consumption Stay Hot?
Yiou Think Tank has released the "2021 China New Consumption Development Insights and Brand Power List." Once upon a time, new consumption entrepreneurs were eager to "redo all consumer tracks." However, the enthusiasm and impulse for new consumption seem to be fading, and "how long can new consumption stay hot" has become a hot topic in the market. In 2019, the "hit product" strategy and aggressive VCs fueled the new consumption track—Bear Electric became the "first stock of small home appliances" with its hit "yogurt maker," and Perfect Diary went public "at a sprint" five years after its founding. According to Yiou data, in 2019, there were 590 investment events in the new consumption market, with a total transaction amount exceeding 62 billion yuan.
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