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Articles by 方京玉

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Brand Marketing

Investigation into Heizhima's Huge Advance Payments: Where Did the Funds Go?

Since 2014, Heizhima has been making large advance payments to 'independent third-party' advertising companies despite its modest profits. An investigation reveals that at least two of these companies are not truly independent but closely linked to the Heizhima group, with one company's former major shareholder and legal representative still holding a position within the group.

方京玉