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Articles by 黄伟亮

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Distribution & Channels

Deep Distribution Boosts Sales but Falls into the 'Low Human Efficiency' Trap

When a rising FMCG company adopts the 'deep distribution' model, it gains a competitive edge but inevitably falls into the 'low human efficiency' trap. How to break through? The answer lies in the cyclical changes of the industry.

黄伟亮