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Articles by 陈亮途Hugo
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Hugo Chan: Sharing Marketing Insights
Hugo Chan, Managing Partner of WE Digital and author of 'Social Marketing' and 'Marketing for Everyone', shares 21 marketing insights, emphasizing the importance of building relationships with consumers, using social media effectively, and avoiding common pitfalls in social marketing.
陈亮途HugoSmall Wisdom That Should Not Be Overlooked in Marketing Actions
1. "When we care, we share." If content doesn't move the audience, why would they follow or share it? This simple truth is often overlooked by brands. 2. Online word-of-mouth spreads fast and far, but offline word-of-mouth is more reliable and converts better. Most social content should aim to appear offline to increase effectiveness. Yet offline word-of-mouth is hardest to measure. So, don't try to measure offline word-of-mouth; online shares are basically ineffective KPIs.
陈亮途Hugo