Brand Marketing
Forget Demographic Targeting: The Way Out for Small and Medium Brands
Demographic targeting has a flaw: traditional thinking is dooming products' futures, and the golden rule we always cite is sending many products and brands down a dead-end road. A flaw overlooked by everyone has put demographic targeting on a pedestal. Should we now demote it, or view it with skepticism? The answer lies in our marketing practice. Let's search for the truth with doubt. A CEO might say: 'My product is designed for young people, with super competitive selling points, a new-generation substitute, a large market capacity, and it fits the target group's lifestyle, with pricing aligned with channel promotion interests.'
张大力