Capital, Earnings & M&A
Xifeng Liquor's New Appointment: A New Dawn for the Revival of a Famous Brand?
Xifeng Liquor, on its path to revival, has drawn attention with its recent appointment of Zhang Zhouhu, a young veteran in the liquor industry. In nearly two months since taking office, the company has accelerated its national expansion, stabilizing markets in the Yangtze River Delta and Pearl River Delta. Zhang revealed that Q1 performance grew 34%, with Red Xifeng surging over 50%. Analyst Cai Xuefei notes that Xifeng's competitiveness has strengthened, but key tasks remain structural adjustment, sustainable growth, and national market development.
郑海斌