Brand Marketing
Unilever's Fang Jun: In a 1.4 Billion Consumer Market, Segmented Industries May See New Brands at the 1 Billion Scale
Last September, Unilever's U创 incubator and Tmall's new product incubation platform reached a strategic cooperation agreement to jointly explore new models for supporting Chinese innovative brands. This was Unilever's first large-scale external announcement of its 'U创' incubator, which selected 10 projects from hundreds of applicants for live roadshow evaluations.
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