E-commerce & Instant Retail
New Book Launch | Community Group Buying: Trend or Fad?
Amid the pandemic, while traditional brick-and-mortar businesses face unprecedented crises, two new retail tracks stand out: livestream e-commerce and community group buying. Community group buying, a new retail model that has spread from second- and third-tier markets to the whole country, is not a fad designed by internet circles but a new community retail business form discovered by traditional retailers through trial and error in the internet era. In our view, it is not a capital-driven fad but a 'third retail revolution' emerging from the grassroots, with the potential to transform China's retail industry.
陈海超 杨顶刚