Brand Marketing
Why Tsingtao Beer Was the First to Propose 'Micro-Operations'
A marketing veteran who led a sales team of several thousand people recalls his deep connection with 'Sales and Market'... Lu Wenjin: 2007 Qingdao Outstanding Entrepreneur. Former General Manager of Tsingtao Beer Sales Company, Assistant to the President, and Vice President of Marketing. During his tenure at Tsingtao, he completed the ERP project and sales logistics specialization for the sales company. He successfully operated the Tsingtao Beer brand and helped create the second brand, Laoshan Beer. In 2015, he founded Hubang Chili Sauce, aiming to become a new-style chili sauce creator and build the number one internet chili sauce brand, exploring new paradigms of brand growth in the internet environment. He is currently Executive Director and General Manager of Qingdao La Workshop Food Co., Ltd.
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