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Aggressive Store Openings and Widespread Price Cuts: Is Hema Losing Its Mind?
Amid all merchants going all-in on social e-commerce, Hebei merchants are becoming the new price-war champions online, following Yiwu, Guangzhou, and Hangzhou. Meanwhile, Hema has announced a 20% price cut on over 5,000 products across its national stores, signaling a new phase in the battle for consumers amid consumption downgrading.
抛砖Private Brands: The Unspoken Woes of Gaoxin Retail, Yonghui, and Jiajiayue
On the evening of July 6, 2021, Zhang Jingyi, the 63-year-old former board secretary of Yonghui Superstores, posted a poignant WeChat Moment after leaving the company, lamenting 'We are going downhill.' This phrase not only captured Yonghui's struggles but also highlighted the broader challenges facing Chinese supermarket chains, which, after fierce competition with foreign giants and a golden era of expansion, now face store closures and a new period of pain. Despite efforts in new formats and private brands, most Chinese supermarket operators still struggle to achieve profitability, unlike their foreign counterparts who have thrived with robust private label programs.
抛砖Traditional Supermarkets Struggle in Instant Retail, Risk Becoming Cannon Fodder
Traditional supermarket giants like Walmart, Carrefour, Yonghui, RT-Mart, Lianhua, China Resources Vanguard, Better Life, and Zhongbai are increasingly struggling under the pressure of instant retail platforms such as Meituan Flash Purchase, JD Daojia, Ele.me, Taobao Fresh, and Hema. Forced online, they face declining foot traffic, massive store closures, and heavy losses, while their online efforts remain dependent on third-party platforms, leaving them at a competitive disadvantage.
抛砖Traditional Supermarkets Struggle in Instant Retail, Risk Becoming Cannon Fodder
Traditional supermarket giants including Walmart, Carrefour, Yonghui, RT-Mart, Lianhua, China Resources Vanguard, Better Life, and Zhongbai are increasingly struggling under pressure from supermarket-like apps and platforms such as Meituan Instashopping, JD Daojia, Ele.me, Taobao Maicai/Taoxianda, Hema, Pupu Supermarket, and Dingdong Maicai. Compared to their dominant positions 20 or even 10 years ago, many traditional supermarkets now find even suppliers indifferent to them, as they are forced online and into instant retail, facing significant losses and store closures.
抛砖All In on Instant Retail: Bubugao and Yonghui Have No Choice
Traditional supermarket chains like Bubugao, Yonghui, RT-Mart, Wumart, and Walmart are struggling to transition from in-store to home-delivery services, facing unprecedented pain as they reluctantly join the instant retail trend. Their attempts range from building their own online platforms to partnering with tech giants, but they remain trapped between dependence on third-party platforms and the high costs of self-built channels.
抛砖