Brand Marketing
8.5 Billion, Li Yongjun and the Legendary 'Xizhilang'
A giant in the industry that started with 400,000 yuan, a low-key and silent entrepreneur, who built the world's largest jelly kingdom in 22 years of entrepreneurship. Currently, it has established over 40 branches and offices nationwide, with more than 1,000 distributors and tens of thousands of sub-distributors, and its sales scale reached 8.5 billion yuan in 2014. The legendary Xizhilang, upon entering the market, cleverly targeted the children's market. It first built the brand, then marketed, shifting from selling products to selling the brand. However, Xizhilang is somewhat mysterious, with almost no reports about it in newspapers, media, or websites.
神厨老九