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Articles by 微酒团队

Browse 4 New Distribution articles by 微酒团队.

Published articles

4 articles · Page 1 of 1

Consumer & Categories

Starting with Douyin: A Detailed Look at Digital Transformation in Leading Baijiu Companies

This article examines the digital transformation initiatives of leading Chinese baijiu companies such as Moutai, Yanghe, Wuliangye, and Shede, detailing their strategies in production, sales, marketing, and management digitalization. It highlights the importance of big data and consumer-centric approaches in reshaping the industry's future.

微酒团队
Brand Marketing

The Value of Solitude! Tao Shiquan Opens Up for the First Time: Do You Really Understand Jiangxiaobai?

In early 2012, Jiangxiaobai was predicted to 'not survive a year.' Six years later, it is still alive and thriving, with 2017 sales of 1 billion yuan and presence in 50% of the national market. Founder Tao Shiquan shares his strategic insights, emphasizing long-term value, innovation, and the importance of solitude in driving meaningful change.

微酒团队
Dealer Operations

Don't Panic After the Holiday: 6 Devilish Details Successful Salespeople Keep Secret

The holiday is over, and you may still be adjusting to work. This article outlines six essential tasks for liquor salespeople to handle in the first week back, including prioritizing tasks, understanding market dynamics, checking distributor status, updating promotional materials, following up on payments, and preparing for the Lantern Festival.

微酒团队
Capital, Earnings & M&A

Wine Industry B2B Leader Yijiupi's H1 Performance Soars 1300%, Expected to Turn Profitable by Year-End

Yijiupi's H1 sales surged 1300% year-on-year. The company claims that with the layout and maturity of 60 city networks, plus the launch of customized products, it is expected to start making profits by the end of the year.

微酒团队