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Articles by 齐敏倩
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The 40-Billion-Yuan Craft Beer Market Is Getting Too Crowded
As daytime hours are filled with work, nighttime becomes precious personal time for many office workers, who often start their evening by going to a restaurant or bar for a beer. This demand has led to a proliferation of small pubs and brought the once-niche craft beer into broader view. However, the craft beer industry is now in a state of 'chaos' as the market's growth rate lags far behind the surge in new entrants, leading to intense competition.
齐敏倩The Price Hike Drama of the Beverage King
Coca-Cola may be about to stage a "price hike drama." At a Yonghui supermarket outside the East Fourth Ring Road in Beijing, a 500ml bottled Coca-Cola now sells for 3.4 yuan, up from 3 yuan earlier last year; the same size peach-flavored zero-sugar Coke is 4.7 yuan, also higher than at the end of 2021. The price increases are occurring across multiple channels, with some convenience stores and small supermarkets selling a 500ml regular Coke for around 4 yuan. On Douyin, some beverage veterans are also hyping up an imminent Coke price increase.
齐敏倩