Articles by 崔艳

Wahaha's Midlife Crisis: The Rise of New Channels and the Obsolescence of 'Extraordinary Marketing'?

Before the birth of 'Three Squirrels', its founder Zhang Liaoyuan was an ordinary marketer at a local food company. A decade later, the brand surpassed 10 billion yuan in cumulative sales, symbolizing the e-commerce miracle on Taobao. This story highlights the shift in the food industry from traditional channel dominance to new channels and brands, as exemplified by Wahaha's decline and the rise of new players like AKOKO.