Articles by 读懂君002

Who 'Killed' Chengde Lulu?

Chengde Lulu, once a pioneer in the plant-based protein beverage market, has seen declining sales and profits due to neglect by its major shareholder Wanxiang, a failed expansion into southern China, and intense competition from rival Yangyuan. The article explores the factors behind Lulu's stagnation and its recent attempts to revitalize.