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Articles by 胡伟（净泊子）
Browse 4 New Distribution articles by 胡伟（净泊子）.
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The Most Important Things FMCG Companies Should Do Amid Consumption Upgrades
Since 2014, consumption upgrades have become the hottest topic in the FMCG industry. This article discusses the manifestations of consumption upgrades and suggests that companies should strengthen their products and weaken their brands to adapt to the new consumer landscape.
胡伟（净泊子）Jing Bozi's View: Most FMCG Distributors Will Transform into Regional Equity Partners in the Future
At the upcoming 2016 National Autumn Sugar and Wine Fair in Fuzhou, industry experts and distributors will gather to discuss the internet transformation of the FMCG industry. The author, Hu Wei, argues that most FMCG distributors will transform into regional equity partners, and regional managers will become regional contractors, based on three reasons: rising marketing labor costs and difficulty in recruiting new distributors, the ongoing transformation of both large and small distributors, and the shift from transactional to co-operative manufacturer-distributor relationships.
胡伟（净泊子）The Era of Great Change in the Beverage Industry Is Coming
Recently, the editor of New Food magazine asked the author to write a commentary on new perspectives in the food industry. The author believes that the era of great change in China's beverage industry is coming, characterized by three features: polarization of consumer tastes, slow growth of traditional star products, and the return of core competitiveness to product strength.
胡伟（净泊子）Love-Hate Relationship: How Should I Handle My Natural Mineral Water?
Recently, many peers and entrepreneurs have been asking me how to operate the natural mineral water category in 2016 and beyond. I believe it's necessary to write an article about this category for your reference, and I welcome corrections from peers. Part 1: Several news items about natural mineral water. News 1: Huoshan County recently signed a mineral water project with Huiman Group, which plans to invest about 1.15 billion RMB, covering 500 mu, with an annual output of over 300,000 tons of high-quality drinking natural mineral water. The project construction...
胡伟（净泊子）