Articles by 最好的商业智库

Decoding Nestlé: A 150-Year Trajectory from Still Waters to Surging Rapids

Nestlé, founded in 1867, has navigated 150 years of history. In fiscal 2018, its revenue reached RMB 620.1 billion, equivalent to the combined 2017 revenue of Alibaba, Tencent, Baidu, Moutai, NetEase, Ctrip, and Toutiao. The company's growth can be divided into two phases: nearly a century of patient accumulation, followed by decades of aggressive global expansion.