Articles by 赵若慈

Genki Forest Wants to Cross the River by Feeling Nongfu Spring's Stones

Genki Forest has entered the bottled water market for the third time. After multiple attempts and facing direct competition from bottled water giants, what does Genki Forest really want? Once a disruptor in the domestic sparkling water market, Genki Forest made a high-profile entry into the bottled water sector in July 2021 with its premium "Youkuang" brand. Two years later, "Youkuang" failed to make a significant impact in the "3-yuan water" market as expected. This summer, Genki Forest is testing the waters again. In June, the company launched a recruitment campaign for product experience officers for its new purified water product.