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Articles by 晁伟
Browse 2 New Distribution articles by 晁伟.
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New Brand: To Take It or Not? These 8 Points Are Key!
The author recently visited dozens of distributors and found the discussions enlightening. One topic was whether to take on new brands. Distributors take on new brands due to the needs of retail outlets, consumers, and their own development. The article outlines an 8-point framework for evaluating new brands, including the manufacturer's boss, product quality, category complementarity, brand positioning, manufacturer policies, sell-through plans, model markets, and the quality of the manufacturer's sales staff.
晁伟25 Management Rules with Spicy Commentary
This article presents 25 management principles with candid, often humorous commentary, emphasizing that managers are made, not born, and offering practical advice on communication, motivation, and fairness. It concludes with a motivational note on continuous learning.
晁伟