Brand Marketing
The Demise and Replacement of Consumer Goods Giants: Coca-Cola, P&G, AB InBev, and Others
Author: Li Kanglin (Partner at Tiantu Capital). Source: HUXIU APP (ID: huxiu_com). Over the past 20 years, numerous consumer brands have emerged globally, but few have grown into giants. Where lie the opportunities and methods for scaling up? Can old giants find new ways to continue their dominance?
李康林