Capital, Earnings & M&A
Baijia Food is about to go public! How is the instant food track growing behind the IPO?
Instant food has been one of the fastest-growing sub-sectors during the pandemic, with a wave of innovation and phenomenal products in health-oriented and premium directions. But as the pandemic fades, many new brands are being exposed when the market returns to normal. This article uses Baijia Food as a case study to explore the investment logic and underlying variables of the instant food track, covering category, channels, supply chain, and marketing.
苏荣菲