Brand Marketing
Jiangxiaobai Founder: My 10 Insights on Industry and Growth
Please read this article with the following thought-provoking questions in mind. Since 2000, the new liquor brands that have successfully achieved national expansion include Shui Jing Fang, Shede, Guo Jiao 1573, and Yanghe Blue Classic, each with its own characteristics and strengths, all worthy of study. However, in the 15 years since 2003, only Jiangxiaobai has managed to successfully go national and establish a firm foothold as a strong player. Why? Growth and success are designed. Amid predictions that it wouldn't last a year, Jiangxiaobai has become a mainstream Chinese liquor enterprise, building a full industry chain, large farms, and large distilleries, already a powerhouse in the industry.
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