Distribution & Channels
Yunnan Baiyao, the 'Second Place', Aims for the Top Spot in the Toothpaste Market in 2019?
Yunnan Baiyao toothpaste has differentiated itself from other brands, breaking the low-price market deadlock and proving the potential of high-end functional toothpaste. By moving beyond pharmacy channels and adopting a deep distribution strategy, it has achieved top rankings across multiple channels. Now holding the No.2 market share in China's toothpaste market, will it overtake Darlie, the current leader?
张明