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Articles by 闫治民
Browse 4 New Distribution articles by 闫治民.
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Marketing Tai Chi: The Ultimate Skill for Resolving Customer Objections!
In my training sessions, I often use Tai Chi and Shaolin boxing to explain marketing logic, emphasizing that in today's mobile internet era, consumers have absolute sovereignty, and the soft approach of Tai Chi often outperforms the aggressive Shaolin style. Over the past decade of store sales training, I've observed that as market competition intensifies, customer objection rates are rising across all product categories, from daily consumer goods to high-end items, and many salespeople lack the skills to handle these objections effectively, leading to declining conversion rates and sales performance.
闫治民A Tribute to 30 Million Marketers Across China!
This article is the preface to Yan Zhimin's new book, "From Rookie to Director: Survival Rules for Marketers in the Mobile Internet Era." The author sincerely and down-to-earthly describes the hardships and challenges faced by frontline marketing personnel, dedicating this work to the millions of marketing warriors striving on the front lines.
闫治民How Frontline Sales Staff Can Effectively Manage Channel Partners
Xiao Xu, a frontline salesperson for a major beer brand, managed a county-level market with one primary distributor and 20 secondary distributors. Facing intense competition and disgruntled secondary distributors, he shifted focus to motivating their delivery staff through relationship-building, training, and incentive programs, resulting in a 66% sales increase and recognition from his company.
闫治民Key Factors for Efficient Product Distribution in the Off-Season
During a tea break at my public course "Ten Practical Skills Training for Marketing Personnel," a marketing staff member from a liquor company shared his current dilemma: the company requires strengthening off-season market development efforts and performance, but despite substantial policy support, it's difficult to operate. I gave him several suggestions in ten minutes, which are now organized for reference. Sales have off-seasons, but marketing never does; impressive peak-season sales are often built during the off-season. Therefore, emphasizing and strengthening off-season market operations can lay a solid foundation for doubling peak-season performance. However, during the consumption off-season, terminal demand is weak, channel members are less motivated, and the difficulty of off-season distribution is imaginable. Today's market competition is no longer about big fish eating small fish, but fast fish eating slow fish; whoever seizes the off-season market opportunity becomes the winner in the peak season. To help more marketers master effective off-season distribution skills, I have compiled the questions raised by students here for exchange with colleagues.
闫治民