Capital, Earnings & M&A
High-end Baijiu Prices Recover, Market Spring May Be Coming
In the past two years, due to policy and economic conditions, the baijiu industry has been in a downturn, especially high-end baijiu, with bottles once priced at over a thousand yuan now adjusted to several hundred yuan. Compared with the same period in previous years, the baijiu market has been unusually active this year. Some industry insiders believe that high-end baijiu, after two years of sluggish sales and halved prices, is showing signs of recovery, which may drive the overall market rebound.
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