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Articles by 毛鑫
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2016 Beverage Industry Predominantly 'Bearish'! Major Companies Like Uni-President and Coca-Cola See Declining Performance...
As half-year financial reports for 2016 are released, beverage industry players are sharing their results, with mixed fortunes. This year's beverage market is predominantly 'bearish,' with performance not optimistic. Against the backdrop of overall FMCG performance decline, combined with half-year report data from major companies, industry players and experts generally predict that the beverage industry will struggle to emerge from the downturn this year. According to the National Bureau of Statistics, China's soft drink production in May 2016 was 14.41 million tons, a year-on-year decrease of 9.20%, marking a rare negative growth.
毛鑫Are Vending Machines Becoming the 'New Battlefield' for FMCG Retail Terminals?
For FMCG products like beverages, cost and sales volume directly determine product fate, and how to control channels in the high-cost terminal market is an urgent challenge. Vending machines, known as 'super salespeople who never clock off,' offer advantages such as genuine products, zero staff, and mobile payment, making them a scarce resource for FMCG companies to layout future markets. Although not yet as prosperous as in Japan and the US, consumers in first- and second-tier cities are familiar with vending machines, and operators are beginning to taste success.
毛鑫