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Articles by 菲利普·科特勒
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Marketing Father Philip Kotler's 10,000-Word Speech Transcript: The Future of Marketing
At the 2019 Kotler Future Marketing Summit, Philip Kotler delivered a keynote on the future of marketing, covering its history, current state, and future trends, emphasizing the shift from sales to creating, communicating, and delivering value, and the importance of innovation and customer-centricity.
菲利普·科特勒Philip Kotler: Four Qualities of a Salesperson
In the marketing industry, what qualities make an excellent salesperson stand out? What qualities differentiate a competent salesperson from the mediocre? To answer this, Gallup Management Consulting conducted a survey of nearly 500,000 salespeople. The research shows that excellent salespeople possess four main qualities: inner drive, a meticulous work ethic, selling ability, and the ability to build good business relationships with clients.
菲利普·科特勒