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Articles by 土拨鼠跟我走

Browse 5 New Distribution articles by 土拨鼠跟我走.

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Management & Methods

Without Sales Data Analysis, You're Flying Blind! How Can You Make Money?!

Sales data analysis reports are essential for sales work. Without them, salespeople are just fighting battles without keeping score, leading to confusion. A proper report combines statistical data with insightful analysis, not just raw numbers. This article outlines the benefits, common pitfalls, and practical methods for effective sales data analysis.

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Management & Methods

These Are the Problems Behind a Terrible Market

A terrible market is not the customer's fault; first look at your own team's problems. Happy families are all alike; every unhappy family is unhappy in its own way. The same goes for frontline terminal markets: excellent markets share common details, while terrible ones fall into five distinct categories.

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Dealer Operations

Salespeople who "grind" with customers are doing business with them!

In market sales, from channel distributors and retailers down to mom-and-pop stores, negotiation with customers is inevitable, and the essence of negotiation is bargaining. Salespeople should not be annoyed by customers' persistence, as it's their nature. For instance, when pushing inventory, if you ask a customer to pay 500,000 yuan for goods, most will come up with every excuse. First, never believe a customer who says "business is bad," because customers are experts at playing poor. Over a decade in sales, I've seen customers trade their old Xiali cars for Bentleys.

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Management & Methods

Without Sales Data Analysis, It's a Messy Ledger! How to Make Money?!

Sales data analysis reports are essential for sales work. Without scientific analysis, data is just numbers, not a report. This article explains the benefits, common methods, and pitfalls of sales data analysis, emphasizing the importance of using data to drive decisions and improve performance.

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Distribution & Channels

Moderate Distribution Is an Opportunity; Deep Distribution Is a Crisis!

If the purpose is unclear, the manufacturer ultimately pays the bill. Strategic management scholar Weisman said: The solution to a problem always depends on a higher level adjacent to the problem. That is, the problem can never be solved at the level where it appears.

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