Brand Marketing
Will Red Bull Disappear?
The Red Bull that sells billions of cans annually and helps you stay alert is being replaced by new brands due to the legal dispute between Huabin Group and Thai Tiansi. On June 23, Huabin's 'War Horse' brand finally obtained the 'Blue Hat' certification, joining the functional beverage war. Ten days earlier, on June 13, Thai Tiansi's Red Bull Anji was officially launched, starting to capture market share from South China. These seemingly unrelated brands are actually derivatives of the dual-brand attacks between Huabin Group and Thai Tiansi.
徐硕