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Articles by 张文雄
Browse 2 New Distribution articles by 张文雄.
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Six Weapons for New Product Sell-Through at Retail
Many companies face a common dilemma: after successfully recruiting distributors and stocking shelves with a new product, they expect smooth sales, only to find that the product stalls at the retail level. This article discusses six effective in-store promotional tactics—free samples, market merchandising, personal selling, sweepstakes, price discounts, and premiums—to accelerate sell-through and ensure market success.
张文雄Six Weapons for FMCG Sell-Through
Many companies face the puzzle of a new product that successfully recruits distributors and gets stocked, but then stalls at the terminal. This article presents six terminal promotion tactics—free samples, market activation, personnel promotion, sweepstakes, price discounts, and premiums—as effective weapons to drive sell-through and secure market share.
张文雄