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Marketing Department | Is Your Marketing Department a Tycoon, Middle Class, Petit Bourgeois, or Poor Peasant?
Traffic is more expensive than gold, and 'channels are king' is absolutely correct. Every capable marketer must not only master creativity but also carefully manage their 'river of traffic' to achieve the realm of 'creation-flow integration.' This year, it is a very realistic and important matter to determine whether your marketing department is a tycoon, middle class, petit bourgeois, or poor peasant, as this self-awareness determines the basic framework of your marketing strategy. The following content is cautionary: it may make you feel that comparing people to people leads to death, and comparing marketers to marketers leads to vomiting blood and dying.
张张Marketing Department | How to Guide Users to Discover What Makes Your Product Great? Monster Shows You How!
By 2030, consumption will account for 47% of China's GDP, and a wave of new brands is rising, making brand operations a key marketing focus again. The most perfect business is acquiring users at low cost, having them repeatedly consume your product, and increasing consumption without price cuts or even with price increases. A strong brand personality is essential for this. To shape brand personality: 1) Deeply explore the benefits your product brings to users; 2) Compare horizontally to find mental gaps; 3) Use the 'promise nail, visual hammer, and promotion force' to solidify and strengthen the benefits you occupy.
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