Brand Marketing
Zong Qinghou Reflects on Wahaha's 30-Year Peaks and Setbacks Amid New Transformation
Zong Qinghou, chairman of Wahaha Group, recently discussed the company's future direction in an interview with Xinhua Net, stating that since Wahaha has already grown significantly in the food industry, further expansion would be detrimental to the sector, making diversification necessary. The company is venturing into biotechnology, sensors, and intelligent manufacturing, with Zong acknowledging that while developing a successful food product could yield billions, the effort might not be worth it for just tens of millions, so they are partnering with experts in other fields.
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