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Forget 0 Sugar, 0 Fat—This Generation of Consumers Prefers 'Floral-Scented Bottles' That Please the Eyes, Palate, and Nose
From '0 sugar' to 'smells good,' water substitutes are quietly upgrading. In recent years, '0 sugar' water has been the most sought-after category on beverage shelves, appealing to consumers' obsession with health through clean labels and low-calorie promises. But this generation of young people wants more: they want it to look good, taste good, and smell good, ideally offering a moment of healing when they twist off the cap. This spring's market response confirms the shift: Hema's Morning Dew Sakura Water and Jasmine Water sold out within two days of launch, and sakura water remains the top new beverage on Hema's charts with over 5x month-on-month sales growth.
LabuThirty Years of Turmoil in China's Beverage Industry: Xurisheng, Prince Milk... The Shattered Sweet Myths
The Chinese beverage market has undergone dramatic transformations from 1993 to 2025, expanding from less than 10 billion yuan to hundreds of billions. This article examines the rise and fall of iconic brands like Xurisheng, Prince Milk, Huiyuan, Tianwo, and the eight domestic soda brands, revealing common pitfalls in capital management, strategic positioning, and market adaptation.
Labu