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Starbucks and Mengniu Set Their Sights on Fitness-Oriented White-Collar Workers' Wallets

It's easy to notice that the drinks in workers' hands have recently become higher in protein. In April 2026, Starbucks China launched its high-protein latte Pro series, with a grande size containing 20 grams of protein, which quickly went viral on social media, making 'protein latte' a trendy item among fitness enthusiasts. Dairy companies focused on supermarket shelves are also seizing this new direction. In May, Mengniu introduced M-PLUS Daily Protein Milk, with 15 grams of native milk protein per 250ml bottle, marketed as 'open and drink, precise replenishment'. Mengniu...