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Articles by 卫夕
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Internet Giants Descend to Grab Offline Traffic: Key Trends in 2019 Offline Marketing
As smartphone shipments stagnate and online time approaches its ceiling, internet giants are turning to offline channels to alleviate traffic anxiety. This article outlines key trends in 2019 offline marketing, including product-as-media, digitization of offline traffic, the importance of scenario and efficiency, and the scarcity of quality offline traffic.
卫夕Coca-Cola Sells So Well, Why Does It Still Advertise?
Many people wonder why well-known brands like Coca-Cola continue to advertise heavily. This article explains that advertising is crucial for maintaining brand awareness, reinforcing memory, and driving sales, using examples like Jianlibao and the Ebbinghaus forgetting curve.
卫夕