E-commerce & Instant Retail
Insights into Consumption Trends from the 'Online New Year Shopping Festival'
The annual 'New Year Shopping Festival' has begun, a key battleground for merchants. This year, e-commerce platforms have launched their promotions earlier than usual, reflecting changes in the macro consumption environment. Platforms like Alibaba, JD.com, Pinduoduo, and Douyin have adjusted their product selections and employed price wars, subsidies, and interactive activities to capture market share.
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