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Articles by 贾昌荣
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China's Service Marketing: A Decade of Strides
Over the past decade, China's service industry has accounted for over 53% of GDP, moving steadily towards the 70% high point of developed countries. Among them, emerging service industries have become the new engine of service industry growth in the digital era, characterized by high knowledge density, high technology content, high added value, and strong driving force; producer services have entered a period of rapid growth, supporting manufacturing to move towards the mid-to-high end of the value chain; the trend of servitization in manufacturing is obvious, with the tip of servitization transformation showing. Service is the common language of all industries; all industries are service industries. No matter how the macro economy and micro market change, service marketing...
贾昌荣Seizing the Opportunity in Warehouse Membership Stores: Do You Still Have a Chance?
Since 2019, membership-based warehouse clubs have been disrupting China's retail sector. Costco's first store in Shanghai opened in August 2019 with impressive performance, and in 2021 it accelerated expansion into five more cities. This sparked a wave of entries by major retailers like Walmart, Metro, Carrefour, fudi, Yonghui, and Hema X. The article argues that the era of co-good marketing has arrived, emphasizing deep customer engagement, single-customer economics, and the importance of building long-term partnerships with members.
贾昌荣Good Performance Comes from Good Process Management
For sales, a good process will definitely lead to good results, but good results do not necessarily come from a good process. Therefore, excellent sales performance depends entirely on process management, which requires a series of management tools and methods. This article introduces the basics of sales process management, including a daily sales report form, two flexible management methods, and three unconventional techniques.
贾昌荣Counter-Containment Strategies for New Brands at the Terminal
When a new brand enters the market, it inevitably diverts customers from existing brands, prompting established brands to employ various containment tactics at the retail terminal. To counter these aggressive moves, new brands must conduct thorough market research, including channel and competitor analysis, and formulate dynamic counter-containment plans to secure their market position.
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