Articles by CFC出海

How Can FMCG Brands Enter the North American Mainstream Market?

The U.S. market is attractive for Chinese FMCG brands due to its size, consumer spending, and mature retail system, but it is also easy to overestimate. Entering the mainstream market requires more than just selling products; it means crossing ethnic channels to reach mainstream American consumers and surviving on shelves long-term. Before discussing scale, brands should first test products online and in Asian-focused channels, then expand to regional mainstream supermarkets and other ethnic channels, and only then consider major retailers like Walmart, Sam's Club, or Costco.