AUTHOR ARCHIVE

Articles by 王剑冰

Browse 2 New Distribution articles by 王剑冰.

Published articles

2 articles · Page 1 of 1

Brand Marketing

Why Traditional Companies Win the World but Lose Tomorrow: The Bitter Battle of Coffee

The long-running battle between Maxwell House and Nestlé has finally been decided. However, this fight had no clear victor—both former coffee oligarchs have tasted bitterness.

王剑冰
Dealer Operations

Will Wholesalers Die? Not Necessarily

In a rapidly changing business world, the wholesale industry seems stuck in the past. However, changes are occurring, and while many secondary wholesalers face extinction due to e-commerce and channel optimization, some are thriving by developing unique strategies and transforming their businesses.

王剑冰