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Articles by 赵波 刘少德
Browse 6 New Distribution articles by 赵波 刘少德.
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To Do or Not to Do: Where Exactly Are the Boundaries of FMCG B2B?
After years of development, FMCG B2B has entered the deep waters of industry evolution, accompanied by shifts in practitioners' self-perception and positioning. From initially reducing intermediaries and replacing traditional distributors, to some platforms quietly exiting due to various issues, and then to serving the entire circulation chain and empowering the supply chain, these changing roles prompt us to consider where B2B should stand in the FMCG distribution chain and what its capability boundaries are.
赵波 刘少德Yijiupi Merges Huijinhuo: Is Spring Coming for Regional B2B Platforms?
Yijiupi, a leading FMCG B2B platform, has strategically acquired Huijinhuo, a Chengdu-based snack food B2B platform, marking its first acquisition. This move highlights the growing value of regional platforms with density advantages, as national players seek to expand coverage and integrate supply chains.
赵波 刘少德No 10 Billion, No Leaving Guangdong; No 10,000 Stores, No National Expansion: Where Does No.1 Life's Confidence Come From?
With 82 warehouses, 182,000 square meters of storage space, over 370 vehicles, and more than 320 full-time business developers serving nearly 25,000 stores, No.1 Life insists on not expanding beyond Guangdong until reaching 10 billion in sales, and not expanding nationally until operating 10,000 convenience stores. The company's confidence stems from its self-operated systems, warehousing, logistics, and business teams, which enable operational, regional, and upstream-downstream synergies.
赵波 刘少德2017-2018 FMCG Industry B2B Shutdown List: Is This Track Really Unviable?
Since the second half of 2017, founders of many FMCG B2B platforms have collectively fallen into deep anxiety, partly due to shrinking cash reserves as market scale expands, and partly due to increasingly difficult financing, plunging the entire industry into an unprecedented capital winter. Many have even begun to question whether the FMCG B2B track is a false proposition. Recently, the FMCG B2B platform Dianshang Hulian was exposed by numerous media outlets for defaulting on supplier payments and employee salaries, with the founding team being sidelined and large-scale layoffs occurring.
赵波 刘少德How to Become a Regional King in B2B?
From August to October 2017, New Distribution conducted a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different regions. In the Chongqing market, besides national platforms like JD.com, Alibaba, and Zhongshang Huimin, local FMCG B2B platforms also showed impressive data. The local platform Yishenghuo even outperformed national giants like JD.com and Alibaba in multiple dimensions such as penetration and coverage, achieving the top competitiveness in Chongqing's FMCG B2B market.
赵波 刘少德Looking Ahead to 2018: The Warring States Era of FMCG B2B
After rapid development from 2014 to 2017, China's FMCG B2B has begun to take shape. According to incomplete statistics from New Distribution, there are currently 254 B2B platforms involved in FMCG in China. In these cities, both coverage and penetration have reached very considerable numbers, suggesting a flourishing and competitive landscape.
赵波 刘少德