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Articles by 里雨曦
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3 Yuan a Bottle, Which One Would You Choose?
Spending 3 yuan, which brand of mineral water would you choose? This simple question for consumers reflects the main competitive dynamics in the packaged drinking water industry. In recent years, with the rapid development of China's mineral water market, many companies have seen the huge dividends of the incremental market. Among them, Ganten, Nongfu Spring, and Evergrande Spring are undoubtedly the most powerful and influential brands in the 3-yuan price segment. Not long ago, Xu Jiayin, chairman of the Evergrande Group, personally announced that the group had repurchased shares of Evergrande Spring and would promote its listing in the future.
里雨曦Is Nongfu Spring Losing Its Sweetness?
Nongfu Spring is once again knocking on the door of the capital market. Is it short of money, or is there another reason? In 2020, Nongfu Spring once again stood outside the capital market. The CSRC recently disclosed the approval progress for Nongfu Spring's overseas IPO, showing that the CSRC received the relevant approval materials on March 17. A Nongfu Spring spokesperson replied to a reporter from Caijing National Weekly, with almost no difference from previous statements—no comment. In fact, from multiple perspectives, as a leading enterprise in the domestic drinking water industry, Nongfu Spring's entry into the capital market is not difficult.
里雨曦Internet Snacks: Thriving Online, Surviving Offline
The smoke has not yet cleared, and the battle in the internet snack industry is a true reflection of consumption changes and technological transformation. "Everything is ready, waiting for battle!" On November 8, 2019, the eve of Singles' Day, Zhang Liaoyuan, founder of Three Squirrels, sounded the clarion call on his social media. "This may be the most anxious Singles' Day, the busiest in preheating, and the most cognitively profound." Corresponding to Zhang's call, the headquarters of Three Squirrels in Wuhu, Anhui, was adorned with red flags and banners, full of passion and enthusiasm.
里雨曦Snack Market Engages in a 'Three-Way Battle'
The snack industry is undergoing a quiet reshuffle due to low market concentration, making 2019 an extraordinary year. Three major players—Three Squirrels, Bestore, and Baicaowei—are pivoting strategically: Three Squirrels shifts to supply chain, Bestore focuses on high-end products, and Baicaowei explores the 3.0 era. Their competition is extending from capital markets to consumer markets, signaling an intense market battle.
里雨曦