Brand Marketing
Pinlan CEO Li Yifan: Using AI to Empower Channel Digitalization
At the 'Breakthrough 2019 (5th) FMCG + Internet Conference' held in Chengdu, Pinlan CEO Li Yifan shared how AI item recognition technology can bring marketing value to brands and retailers, and how to implement AI for digital transformation. He outlined the three steps of digitalization—informatization, datafication, and intelligentization—and introduced Pinlan's PinShi platform, which combines AI, cloud computing, and IoT to solve industry pain points such as data transparency and efficient inventory management.
李一帆