Management & Methods
Not Just Chicecream: Ice Cream Giants Struggle
The world's largest ice cream maker is slimming down, starting with spinning off its ice cream business. On March 19, Unilever announced it would split its ice cream business into a standalone entity, expected to be fully separated by the end of 2025, and plans to cut 7,500 jobs globally, saving €800 million in total costs over three years to offset operational inefficiencies from the divestiture. As the world's largest ice cream producer, Unilever holds about one-fifth of the global market share, with Wall's and Magnum as its two flagship brands. In 2023, its ice cream business generated €7.9 billion (approximately ¥60.3 billion) in revenue, six times that of Yili's cold drinks business and ten times that of Mengniu's ice cream business (based on 2022 data).
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