AUTHOR ARCHIVE

Articles by 赵继成

Browse 2 New Distribution articles by 赵继成.

Published articles

2 articles · Page 1 of 1

Brand Marketing

The Misunderstood Genki Forest

Genki Forest is by no means a 'light model' fast-growing product supported only by brand operations and channel dividends. The article explains how the company has built a solid business through product innovation, quality control, and strategic channel expansion, dispelling the misconception that it is just an internet-famous brand.

赵继成
Capital, Earnings & M&A

Yili and Nestlé: The Gap Is Only Time

Yili's 2018 annual report shows strong growth despite economic headwinds, positioning it as a 'ocean current' enterprise. While Nestlé leads in scale and history, Yili's rapid growth and strategic advantages suggest it can catch up given time.

赵继成