Articles by 尹娜

Wyeth Nutrition's New Business: Digital Marketing Exploration in the 'Lower-Tier Market'

Hello everyone, I am Yin Na, head of Wyeth Nutrition's new business. Thank you to New Distribution for the invitation, giving me the opportunity to share some of Wyeth Nutrition's explorations in digitalization in the lower-tier market. Wyeth Nutrition has always placed great importance on operations in the lower-tier market. The new business is an independent team that integrates strategy and execution, bringing together diverse marketing talents from both foreign and local brands, and collaborating with Wyeth Nutrition's excellent brand-building team to innovate and explore a more efficient brand + channel dual-driven model in the lower-tier market, looking forward to working with more partners to jointly address industry challenges, symbiosis, and growth.