AUTHOR ARCHIVE
Articles by 郝星光
Browse 2 New Distribution articles by 郝星光.
Published articles
2 articles · Page 1 of 1
Deep Distribution Is Just a Tool
As an FMCG, the gross margin cannot support the cost of deep distribution; even well-known brands rely on distributors to reach the market. Although deep distribution gives companies control over channels and greater autonomy in marketing and pricing, it faces many insurmountable problems, and simply relying on it to develop the market is ultimately counterproductive. Therefore, deep distribution should only be used as a tool and put away after use to avoid becoming a burden.
郝星光Obstacles for Distributors Creating Their Own Brands
Brand distributors are a type of distributor but differ from traditional ones, as they seize brand management rights from manufacturers. While this path offers higher profits, most FMCG distributors fail in their attempts to build their own brands due to outdated mindsets rather than capital or product issues.
郝星光