AUTHOR ARCHIVE
Articles by 刘小鱼991
Browse 2 New Distribution articles by 刘小鱼991.
Published articles
2 articles · Page 1 of 1
Will Food Internet Celebrities Be a Flash in the Pan?
In 2019, a salted egg yolk ice cream broke traditional flavors in the ice cream industry and became a new 'internet celebrity' product, with sales exceeding 40 million yuan within six months of launch. This article analyzes the rise of internet-famous food brands from perspectives of product innovation, user demographics, communication channels, and market environment, exploring the driving forces behind their development.
刘小鱼991The Bustling Coffee Market, the Ruthless Reality
The coffee market in China is experiencing rapid growth, with various segments such as instant, ready-to-drink, and freshly ground coffee competing for market share. Brands must focus on expanding the overall market and educating consumers to shift from tea and soft drinks to coffee, rather than fighting for existing market share.
刘小鱼991