Articles by 刘洋 白杨

P&G's Performance Continues to Face Pressure: Expanding Brands Again, but Multi-Brand Strategy Encounters Awkwardness

P&G, which has cut nearly 80% of its brands, is once again in acquisition mode amid ongoing performance pressure. The company recently announced the acquisition of health and beauty company Walker & Company, aiming to expand its diversified business. Despite previously slashing its brand count from over 300 to 65 to boost performance, the results have been lackluster.