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Articles by 长袖
Browse 8 New Distribution articles by 长袖.
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Luosifen with Annual Sales Exceeding 10 Billion Yuan: What Still Stands Between It and Instant Noodles?
During the pandemic, luosifen became a hot commodity, with some brands' pre-sale periods lasting over 40 days due to production and supply chain issues. With annual industry sales exceeding 10 billion yuan, luosifen's rapid growth raises the question: can it become the next instant noodles?
长袖Head Community Group Buying Platforms Burn Cash to Grab Market Share, Why Did They Turn Profitable in Just Two Years?
Since early 2020, leading community group buying platforms have seen continuous financing waves, and the pandemic has validated the value and business model of community group buying, attracting giants like Meituan, Didi, and Alibaba to enter or increase investment. This article shares the entrepreneurial journey of a community group buying startup, hoping to provide insights for practitioners in the field.
长袖Many Brands Are Rushing into Livestream Selling—Should I Follow or Not?
In 2020, livestreaming is the hottest trend, with consumers snapping up products and brands rushing in. However, brands should consider the hidden pitfalls, such as failed promotions, data fraud, and loss of pricing control, before deciding whether to join.
长袖RT-Mart Finally Moves into Mini Stores!
At this stage, the trend toward smaller hypermarket formats has become an industry consensus. While several major domestic hypermarket players are rushing into new formats, RT-Mart seems to have been quiet—but is that really the case? In early March 2020, media reported that RT-Mart would launch a new store type—mini stores—positioned as community supermarkets, with an area of 500-1000 square meters, and planned to pilot in Nantong first. Recently, according to media reports, RT-Mart officially piloted its mini store, named Xiaorunfa RT-mini, with the first store located on Yuelong South Road in Nantong.
长袖Rising in 2018, Falling in 2019, Rising Again in 2020: Where Is Community Group Buying Headed?
The capital market often has the keenest sense and fastest reaction to emerging industries, and community group buying, which emerged in 2016, is no exception. After a boom in 2018, a bust in 2019, and a resurgence in 2020 catalyzed by the pandemic, the industry is now facing new dynamics and uncertainties.
长袖Why Is It So Hard to Make Money Running a Convenience Store in China?
Convenience stores near office buildings may seem bustling and profitable, but the reality is that many chains struggle to make money. The article examines the challenges facing the industry in China, including intense competition, supply chain issues, high costs, and the pitfalls of rapid expansion, using examples of failed chains like Quanshi and Linjia.
长袖New Retail, Community Group Buying, Livestream Selling... Channels FMCG Companies Must Watch in 2020!
As consumption evolves, the way consumers obtain products has shifted from 'people move, goods don't' to 'people don't move, goods move.' With the development of the internet, consumer spending has transformed from centralized visits to physical supermarkets, community convenience stores, and top e-commerce platforms into diverse, decentralized forms, with new channels emerging constantly. Brand owners can no longer rely solely on traditional channels; they must seek out where consumers are, because wherever there are consumers, there is consumption. 1. Livestream selling becomes normalized...
长袖Beverage Peak Season Arrives: Yili, Six Walnut, Mengniu, Uni-President, Want Want... Launch These New Products!
As living standards and incomes rise, consumer demands for food have evolved from mere satiety to a variety of snacks and beverages. Despite the special Spring Festival in 2020, food and beverage brands have continued to launch new products. Here is a roundup of new food and beverage items released from the beginning of 2020 to the end of February.
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