Brand Marketing
The 2 Trillion Yuan Beverage Market: The Era Anxiety of Water Sellers
Wahaha plans to end its endorsement deal with Wang Leehom, with Zong Fuli explaining it's because he's aging. This reflects a broader anxiety in the beverage industry, where brands face challenges from market saturation, changing consumer preferences, and the rise of B2B platforms disrupting traditional distribution channels.
邓一喜